Walmart Rolls Back Prices on Thanksgiving Essentials to Offset the Cost of Inflation

Concerned about the impending cost of your holiday meals? You aren’t alone. This year brought record increases in the cost of staples like eggs, olive oil, milk, and more, leaving shoppers with less to spend on celebrations. But if you shop at Walmart, you won’t have to worry about budgeting extra for your feast. The discount retailer is removing inflation on Thanksgiving meal basics and beyond by reducing prices even lower than last year’s.

Starting now through December 26, Walmart will offer two Thanksgiving meal options: one with ingredients for customers who like to cook from scratch and one for customers who want more convenient, ready-to-bake options. From turkey and ham to pumpkin pie, customers can bundle their favorite items to make their holiday dinner unique.

According to a statement from the company, 92 percent of Walmart customers expressed concern about inflation that would raise the cost of groceries and other household necessities.

“Saving money remains a top priority for our customers, and this holiday season, we’re building on the investments we made last year knowing they need it now more than ever,” said John Furner, President and Chief Executive Officer, Walmart U.S., in a statement. “We’re better positioned than ever before to deliver on our purpose, to help customers save money and live better, especially during the most exciting time of the year.”

Walmart is one of a handful of retailers who are trying to bring some relief to shoppers in the face of inflation. Aldi recently announced price cuts of up to 50 percent on Thanksgiving staples, allowing customers to spend less and seat more at their tables this year.